Legal

Privacy Policy

This Privacy Policy explains how Re-Rent ApS collects, uses, stores, and protects your personal data when you visit our website and use our AI education services.

Last Updated: January 15, 2026 Effective Date: January 15, 2026

Introduction

Re-Rent ApS ("we," "us," or "our") is a company registered in Denmark at Odensevej 116, 5290 Marslev. We operate an online AI education platform that provides structured learning programs for participants across Canada. This Privacy Policy describes how we collect, process, store, share, and protect your personal data when you visit our website, submit forms, interact with our educational content, or communicate with us.

We are committed to protecting your privacy and handling your data responsibly. This policy is written in clear, plain language so that you can understand your rights and our practices without difficulty.

If you have any questions about this Privacy Policy, you can contact us at [email protected].

Data Controller

The data controller responsible for processing your personal data is:

Re-Rent ApS
Odensevej 116
5290 Marslev
Denmark
Email: [email protected]
Phone: +45 65 96 12 47

What Data We Collect

Depending on how you interact with our website, we may collect the following categories of personal data:

  • Full name (when you submit a contact form or registration request)
  • Email address (when you contact us or request information)
  • Phone number (when you provide it in a form submission)
  • IP address (collected automatically when you visit our website)
  • Browser type and version (collected automatically through analytics)
  • Device type and operating system (collected through analytics cookies)
  • Cookies and tracking identifiers (first-party and third-party cookies as described below)
  • Usage data (pages visited, time on site, click paths, referring URLs)
  • Form submission content (messages, program selections, preferred formats)
  • Conversion events (form submissions, call button clicks, page completions)

Cookie Categories

We use cookies on our website, divided into three categories:

1. Essential Cookies

Purpose: Core site functionality, security, session management, and storing your cookie consent preference.

Examples: session_id, csrf_token, cookie_consent_status

Consent required: No. These cookies are activated automatically because they are necessary for the website to function correctly.

Retention: Session duration or up to 12 months for preference storage.

2. Analytics Cookies

Purpose: Measuring traffic, user behavior, and site performance so we can improve the educational experience.

Tools: Google Analytics 4

Examples: _ga, _ga_XXXXXXX, _gid, _gat

Consent required: Yes. Analytics cookies are activated only after you explicitly accept them.

Retention: Up to 14 months.

3. Marketing / Advertising Cookies

Purpose: Remarketing, personalized ad delivery, and conversion tracking.

Consent required: Yes. Marketing cookies are activated only after you explicitly accept them.

Retention: Up to 540 days (Google Ads default).

Marketing Cookies: Detailed Disclosures

Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies: We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or page visits. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in use: Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

Opt-out from personalized advertising: You may opt out of personalized advertising at any time:

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

Cookie preference management: You can manage your cookie preferences at any time by clicking the link, available in our website footer and in this policy.

Consent

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Our cookie consent banner offers three options: "Accept All," "Reject Non-Essential," and "Manage Preferences." Marketing and analytics cookies are not activated until you explicitly accept them. Your choice is stored in your browser's localStorage for 12 months. The banner can be dismissed without accepting, in which case only essential cookies remain active.

EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of consent: You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

Legal Basis for Processing (GDPR Article 6)

For each data type we collect, we rely on the following legal bases:

  • Contact form data: Consent (Art. 6.1.a) and, where a service relationship exists, performance of a contract (Art. 6.1.b)
  • Analytics data: Consent (Art. 6.1.a)
  • Marketing and remarketing data: Consent (Art. 6.1.a)
  • Security and fraud prevention: Legitimate interest (Art. 6.1.f)

Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, selected program, preferred learning format, and your message.

Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

Google Services and Advertising

This website uses the following Google services:

  • Google Analytics 4: Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, call, page visit) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

Retention Periods

We retain personal data only as long as necessary for the purpose it was collected. Specific retention periods per category:

Data Category Retention Period
Contact form submissions 2 years
Analytics data (GA4) 14 months
Marketing cookies (Google Ads) Up to 540 days
Email communications Duration of relationship + 1 year
Server logs 90 days
Cookie consent records 3 years (audit requirement)

Your Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): Request a copy of data we hold about you
  • Rectification (Art. 16): Correct inaccurate or incomplete data
  • Erasure (Art. 17): Request deletion ("right to be forgotten")
  • Restriction (Art. 18): Limit how we process your data
  • Portability (Art. 20): Receive your data in a structured, machine-readable format
  • Objection (Art. 21): Object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): Revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with your local supervisory authority:

International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

Third-Party Links

Our website may contain links to external websites operated by third parties. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any external website you visit. Clicking a third-party link does not imply our endorsement of that website's practices or content.

Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include HTTPS/SSL encryption for all data transmissions, secure form processing, access controls, and regular reviews of our data handling practices. While we strive to protect your personal data, no method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page.

Changes will be notified via a homepage banner a minimum of 14 days before taking effect. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Re-Rent ApS
Odensevej 116
5290 Marslev
Denmark

Email: [email protected]
Phone: +45 65 96 12 47